The creative credo of Hella Jongerius is based on the well-known motto of the classical modernists: "Form follows feeling". With BLOSSOM, she has designed a light for Belux, the lighting manufacturers from Birsfelden, which is a surprisingly harmonious combination of colours, materials and shapes. The aim of the Dutch designer was to build on an archetypal shape with its logical design.
Each light element is individually switchable and dimmable. Hella Jongerius pays particular attention to details: the graceful switches made of cast gold-bronze are hand-crafted in afro-cast. "Hand-crafted details evoke memories", says the designer.